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Laura O'Connor

Co-Founder & CEO

Laura is a collaborative strategist who helps businesses scale smart, fast, and with heart. With expertise in fractional leadership, SMB operational excellence, and M&A education, She specializes in turning complexity into clarity — whether building onboarding systems, guiding organizational transformation, or training the next generation of leaders.


She partners with founders, franchisors, and real estate brands to co-create scalable solutions that drive growth without breaking what’s already working. Her work blends structure and storytelling — from white papers and leading mastermind groups, to custom tools that improve how teams function and communicate.


She leads with curiosity, connects across silos, and believes the best results come from strong collaboration and clear execution.


Her passion is to turn great ideas into action and to empower others to live their best lives. She has been recognized as one of the top 100 women in real estate 2023 by Housing Wire, a 2023 RIS Media Newsmaker, and is a recipient of the Swanepoel Power 200 recognition. She is also a co-founder and sustaining member of Women Who Wine of the Flathead, a charitable networking group based in Kalispell, Montana, that has raised and distributed over $300,000 to local nonprofits since 2013.

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